The First ZEISS Boutique Store in Bangkok is Officially Open


22 August 2017


THAILAND – On 22 August 2017, ZEISS celebrated the official opening of its first boutique store in Thailand located at Bangkok’s luxury Central Embassy Mall. Developed in conjunction with local partner Fotofile, the ZEISS boutique store embraces all things ZEISS – from camera lenses to binoculars, from lens cleaning products to spectacles and even consumer microscopes.


“This boutique concept is great not just for us, but also for our partners and customers. It allows for the sort of interaction with the end user that we just don’t usually get at ZEISS – not to mention enhancing brand visibility amongst our key target audiences.”

– Victor Cheang, Regional Director, Consumer Optics, Southeast Asia & Australia and New Zealand


More than 200 guests and media personnel took part in the opening ceremony in which there were live shootings and demonstrations with ZEISS lenses by Fotofile's ambassador, Mr. Vin Purit Netimongkolchai. There was also a Thai culture zone featuring a live performance with the traditional local musical instrument, "Khim" as well as showcasing the making of traditional Thai desserts.


During the event, Fotofile was also announced as the ZEISS Distributor of the Year 2017. This collaboration between ZEISS and Fotofile’s team is young but already very fruitful.


Visit the ZEISS Boutique Store!

Central Embassy, Fotofile, Level 4
1031 Ploenchit Road, Pathumwan, Bangkok 10330, Thailand
Tel. No: +66 2160 5928
Email: in fo @fotofile .net, n ok @fotofile .net