A Golden Milestone: Celebrating the Success of Our First Consumer Roadshow in Singapore

We’ve reached an incredible milestone together. Our first-ever consumer-facing roadshow in Singapore, See the Gold in ZEISS, has just wrapped up - and it was nothing short of a golden success.

Over the course of the event, we achieved:

• 200,000+ unique consumer impressions across our digital and on-ground outreach
• 5,000+ consumer engagements on site at the roadshow zones and activities
  

In a time when our Eye Care Partners face challenges like declining footfall, intense competition, and shifting consumer behaviors, we designed the roadshow to spark demand, build brand love, and bring innovation closer to the people who need it most.

Right in the heart of Suntec City, from 11-17 August 2025, consumers had the chance to walk through immersive zones, test our innovations hands-on, and truly see the ZEISS difference for themselves. From the Lens Discovery Zone to the Vision Experience Zone, to the excitement of the Claw Machine and Golden Tickets (which included samples, vouchers and promotions), every touchpoint was designed to let consumers experience ZEISS quality and technology firsthand.

Most importantly, this wasn’t just about one event. It was about showing consumers that ZEISS is more than a lens manufacturer - we are a trusted partner in their daily lives, bringing innovation, quality, and care into every detail.

We’re proud to say this is a new chapter for ZEISS Singapore, and a milestone for all of us. And to our colleagues who came down to support, cheer us on, and experience the roadshow for yourselves - thank you! It meant a lot to see so many familiar faces among the crowd.

Here’s to building on this momentum, and to creating even more moments where consumers can see, feel, and believe in ZEISS.