ZEISS Progressive Lens Precision Pure

Pure vision with enhanced performance for the digital world.

One of the main trends in today’s world is the increased use of digital devices. Interaction with computers, mobile phones and tablets has become embedded in our business and personal lives over the past few years.

Human eyes are faced with greater challenges than ever before
The reading distance when using digital devices is closer than with books or any other print media. Eye movements are fast and dynamic, from near to far and back, all day long. This must be taken into consideration in order to avoid severe eye strain, fatigue and unnatural head and body posture.

ZEISS Progressive Lens Precision Pure responds to the vision requirements of digital device users.

ZEISS Progressive Lens Precision Pure.

Optimised for the eyes

Digital Inside^® Technology.

Digital Inside^® Technology responds to the increased digitization of our lifestyles. It provides strain-free, clear vision on digital devices and good dynamic vision with fast focus at different distances.

The benefits for the wearer

Strain-free and clear vision for print media and digital device usage for people aged 40+
Fast focus and good dynamic vision all day long, even for the challenges of today’s world
Thin and lightweight lenses

_{* Source: External market research with 400 consumers in Germany and USA (2014)
** Source: Internal wearer trial with 48 participants (2014)
*** Source: Internal wearer trial with 52 participants (2014)}

Progressive lens optimised for conventional reading behaviour:
Near vision zone and inset adjusted for reading distance with print media.

Near vision zone is not compatible with the shorter reading distance needed for digital devices

Progressive lens not optimised for digital reading behaviour:
Near vision zone is not compatible with the shorter reading distance needed for digital devices. The result: an unnatural head and body posture is required to move digital devices into the clear near vision zone.

ZEISS Progressive Lens Precision Pure responds to this new challenge with enhanced vision for the digital world

Digital Inside^® Technology Progressive lens optimised for conventional and digital reading behaviour:
Near vision zone is extended vertically and horizontally for both reading distances – conventional print media and digital devices. The result: relaxed and natural head and body posture.

Product Availability

	Clear / tinted	PhotoFusion	Transitions^®	Polarised
Plastic 1.74	• (only clear)
Plastic 1.67	•	•	•	•
Plastic 1.6 (also available in Sport)	•	•	•	•
Polycarbonate 1.59 (also available in Sport)	•	•	•	•
Trivex 1.53	•		•	•
Plastic 1.5 (also available in Sport)	•	•	•	•

	Minimum fitting height	Recommended fitting height*
Standard	18 mm	20 mm
Medium	16 mm	18 mm
Short	14 mm	16 mm

*Please find detailed information in the ZEISS price list.

ZEISS is one of the world’s leading manufacturers of spectacle lenses, and is committed to delivering maximum precision and comfort. ZEISS designs and produces lenses, instruments and measurement systems, as well as retail concepts and technology services that continue to raise the bar in vision care.

Contact us to get started

ZEISS Customer Service

+65 6922 9292
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