Sony and ZEISS: What photographers should know about the partnership
In the mid-1990s Sony was at a turning point. While Sony was a powerful name in consumer electronics, it was less well-known among professionals for optics and photography, and wanted to rectify this situation. The company therefore sought a strong and reputable partner in the high-end market and an expert in optics that could help them improve quality in the booming camcorder segment. For ZEISS – which can look back on more than 165 years of experience in optics and lens manufacturing – the situation ...